Brand new start

With increasing competition in the niche marketplace of certified development companies (CDCs), Evergreen Business Capital turned to Pyramid to help distinguish the organization as the leading provider of U.S. Small Business Administration (SBA) 504 loans in the Northwest. A nonprofit that is also a lender, Evergreen provides loans at low rates and with reasonable down payments to help small business owners purchase commercial real estate and equipment, enabling them to grow their businesses and create jobs. Evergreen’s financing solutions help root small businesses in their communities, invigorating local economies.

Evergreen came to Pyramid as Evergreen Community Development Association looking for a new brand identity, but walked away with much more. Strategic research and analysis of the organization's audiences informed a five-year marketing and communications plan, an evolved name and brand, compelling messages and materials and a new website. In the process, Evergreen emerged a more powerful player in the CDC landscape, poised to communicate more clearly and effectively to its audiences about what it offers.