Mission accomplished

Lakeside School fulfills a critical mission in the Puget Sound area, striving to send kids into a complex, 21st century world equipped to thrive. Needing support for its $105 million Living Our Mission campaign, Lakeside turned to Pyramid, the school’s longtime communications partner.

Working closely with Lakeside, we designed a phased direct mail campaign that, by capturing stories of the Lakeside community, built a sense of ownership in the school’s fundraising goals. We helped Lakeside identify and target its audiences, develop themes, draft content, provide initial designs and coordinate feedback and production of the campaign materials.

Our work helped Lakeside reach thousands of parents, alumni and other supporters with the message that contributions in all amounts were vital. Ultimately, 3,500 donors contributed to Lakeside’s Living Our Mission campaign, helping the school surpass its $105 million goal by more than $30 million.