Reframing the issue
Council for Children and Families
The Council for Children & Families (CCF) is the sole government agency dedicated to the prevention of child abuse and neglect in Washington state. As the former Children’s Trust, the agency needed a new name to reframe abuse and neglect as preventable through strong parenting and community support. The new name and logo had to reflect a warmer, less bureaucratic image.
Pyramid helped the agency select their new, more open and collaborative, name. We developed a typographic logo featuring an ampersand representing the supportive embrace of family and community. A new look and feel using warm, muted colors and new messages emphasizing the importance of prevention came to life in CCF's brochure and stationery as well as the agency's redesigned website.
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