Smart move

On television, in magazines, and through the grocery aisles, the mantra of healthy living resounds. Yet in many communities access to affordable, healthy food and safe spaces for physical activity is a far-flung reality. CANFIT, a Bay Area nonprofit, works with communities and policymakers to develop culturally resonant policies and practices that improve food and fitness environments for adolescents in low income communities and communities of color.

As CANFIT marked its 15th year of operations, the organization partnered with Pyramid to rebrand and develop a strategic framework. Our expertise in engagement, strategic planning and branding made us an ideal partner for an organization dedicated to improving the wellbeing of young people across the country.