Systems change for the better

The W.K. Kellogg Foundation’s Food & Fitness initiative works to create vibrant communities by transforming the systems that impact two of our most basic human needs: food and physical activity. Pyramid has provided ongoing support to both the foundation and its nine grantee communities around the country during the initiative’s two-and-a-half year planning phase, helping to lay the groundwork for communities to take their plans to scale.

As the Foundation’s communications partner for Food & Fitness, we’ve created communications tools and messages synthesizing the latest research and helped plan and facilitate convenings and trainings. We’ve produced videos that enlist the talents of young people to document activities and tell the story of the initiative over time. We’ve coached groups on storytelling best practices and informed a broader social media strategy.

To support grantees, Pyramid provides coaching, consulting and training to help communities build their communications capacity. Grantee communities range from urban areas such as Detroit, Oakland and Philadelphia to rural regions including Northeast Iowa and the Tohono O’odham Nation.